How did the food industry get us to stop asking the question: is sugar toxic? It all starts with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world’s food supply. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. Today, the industry is deploying its old tactics and pulling out the old adage “we just eat too damn much.” This time consumers aren’t buying it. The critics have gotten smarter, bolder, and madder and science is catching up. Pulling back the curtain on the sugar-coated tactics of an industry once again under attack, this compelling investigative documentary provides a chilling feeling of déjà vu. The sugar industry is once again under siege. They dodged the bullet once. Will they do it again?
Winner, Best Social/Political Documentary, Canadian Screen Awards
“Director Michele Hozer gets the recipe just right … she whips up an intelligent argument with a dash of playful humour.” — Cinemablographer
Tickets are $15 and can be purchased at BUEI’s Oceans gift shop, or by calling 294-0204.